Great Willowherb (Epilobium hirsutum) is a robust perennial plant reaching heights of 2 meters, distinguished by its hairy stems and lance-shaped leaves with sharp-toothed margins. The plant produces striking purple-pink flowers with four deeply notched petals, blooming from June through September in wet habitats like riverbanks and marshlands. It's native to Europe, North Africa, and parts of Asia but has naturalized widely, thriving in consistently moist, nutrient-rich soils at elevations up to 2,500 meters. While it's valuable for pollinator support, its aggressive colonization through rhizomes and wind-dispersed seeds warrants careful management to prevent overwhelming native vegetation.
Main Points
- Great Willowherb is a tall perennial plant reaching 2 meters, featuring hairy stems and lance-shaped leaves with toothed margins.
- Purple-pink flowers bloom from June to September, with four deeply notched petals measuring 10-16 mm in length.
- Found naturally in Europe, Asia, and North Africa, thriving in wet habitats like riverbanks and marshlands up to 2,500 meters elevation.
- Spreads aggressively through rhizomes and wind-dispersed seeds, often forming dense colonies that can overwhelm native vegetation.
- Prefers consistently moist, nutrient-rich soils and grows well in both full sun and partial shade conditions.
Introduction

Great Willowherb (Epilobium hirsutum) stands as a striking perennial plant that commands attention with its towering height of up to 2 meters.
The plant's robust structure features hairy stems and distinctive lance-shaped leaves with sharp-toothed margins, creating an impressive silhouette in wetland environments.
Its large purple-pink flowers, which emerge during the summer months of July and August, make this species a significant contributor to the biodiversity of marshes, ditches, and riverbanks across Europe, Asia, and its introduced ranges in North America and Australia.
Common Name
Known widely as Great Willowherb, Epilobium hirsutum is a striking wetland plant distinguished by its tall stature and vibrant pink flowers. This member of the family Onagraceae earned its common name through its remarkable similarity to willow trees, particularly in its habitat preferences and leaf characteristics.
The plant's distinctive appearance, characterized by four notched petals measuring 10-16mm in length, has contributed considerably to its widespread recognition across Europe, North Africa, and parts of Asia. Its robust, hairy stems and sharply toothed leaves create an unmistakable silhouette in wetland landscapes, making identification relatively straightforward for both botanists and nature enthusiasts.
The "willow" portion of its common name derives from its visual resemblance to Salix species, while "herb" distinguishes it as a non-woody plant despite its impressive height.
During its peak blooming period from July to August, the plant's purple-pink flowers create stunning displays along riverbanks, ditches, and other damp areas, making it a notable feature of wetland ecosystems and a familiar sight to those exploring these habitats.
Scientific Name
The scientific name Epilobium hirsutum places this striking wetland plant within the evening primrose family (Onagraceae). This perennial plant's genus name, Epilobium, encompasses a diverse group of flowering plants commonly known as willowherbs, distinguished by their characteristic elongated seed capsules and attractive blooms.
The specific epithet hirsutum derives from Latin terminology, directly translating to "hairy," which aptly describes the plant's densely pubescent stems and foliage. This taxonomic classification reflects the species' most notable physical characteristic, setting it apart from other members of the Flora of the British Isles and beyond.
While native to extensive regions spanning North Africa, Europe, and parts of Asia, Epilobium hirsutum has successfully established itself in North America and Australia through various introduction events. The plant's scientific designation has remained stable within botanical literature, providing a consistent reference point for researchers and botanists studying its distribution and ecology.
Its distinctive purple-pink flowers, which emerge during the summer months of July and August, make it a readily identifiable species within its taxonomic group.
Overview
Rising majestically to heights of two meters, Epilobium hirsutum stands as a striking perennial that dominates wetland landscapes with its robust, hairy stems and vibrant purple-pink blooms. This remarkable plant, commonly known as great willowherb, flourishes in wet habitats ranging from marshlands to riverbanks, establishing itself at elevations up to 2,500 meters above sea level.
Native to diverse regions spanning North Africa, Europe, and parts of Asia, this adaptable species has extended its reach far beyond its original boundaries.
While its large, four-petaled flowers create a spectacular display during their summer blooming period from July to August, attracting numerous pollinators, the plant's aggressive nature can pose ecological challenges.
In regions where it's been introduced, such as North America and Australia, great willowherb has proven invasive, forming dense colonies that often overwhelm native vegetation. Its remarkable ability to establish mono-specific stands demonstrates both its resilience and potential impact on local biodiversity, making it a species of significant interest to ecologists and land managers alike.
Key Features
Great Willowherb stands as a towering herbaceous plant, reaching impressive heights of up to 2 meters with its distinctive hairy stems and sharply toothed lanceolate leaves.
The plant's striking purple-pink flowers, measuring 10-16mm in length, feature four notched petals that create a vibrant display during its blooming period from June through September.
Its robust growth pattern and flower structure make it easily identifiable among wetland vegetation, where it forms dense colonies that spread through both seeds and underground runners.
Growth Size
Standing impressively tall among its herbaceous peers, Great Willowherb reaches heights of up to 2 metres (6 feet) with robust, hairy stems that give this perennial plant its commanding presence.
Along the banks of rivers and in damp habitats, the great hairy willowherb's substantial size enables it to compete effectively for sunlight and resources with neighboring vegetation.
The plant's impressive stature is complemented by its substantial foliage, featuring lanceolate leaves that span between 2 and 12 centimeters in length and up to 3.5 centimeters in width.
These leaves, arranged along the tall stems, create a dense, columnar structure that dominates its immediate surroundings. Through both rhizomatous spread and prolific seed production, these tall specimens often form extensive colonies that can rapidly colonize suitable areas.
During its peak flowering period in July and August, the plant's height serves an essential purpose, elevating its striking purple-pink blooms well above the ground.
This positioning enhances pollinator visibility and facilitates more effective seed dispersal, contributing to the species' successful colonization strategies.
Appearance
The distinctive appearance of Great Willowherb extends beyond its impressive height, showcasing several key physical features that make it instantly recognizable. The tall stems, reaching heights of up to 2 meters, are covered in a distinctive coat of soft, spreading hairs that give the plant a velvety texture.
One of the willowherb's most striking features is its lanceolate leaves, which emerge directly from the stem without stalks. These leaves, measuring between 2-12 cm in length and 0.5-3.5 cm in width, display sharply toothed edges that contribute to the plant's distinctive silhouette.
The surface of both stems and leaves is adorned with specialized glandular trichomes, microscopic structures that serve both defensive and communicative functions.
During its blooming period from June to September, the plant produces eye-catching purple-pink flowers that command attention in any landscape. Each flower boasts four deeply notched petals, measuring 10-16 mm in length, creating a delicate yet bold display.
These blooms later give way to seed pods containing downy seeds, designed for wind dispersal across various habitats.
Flowering Season
Summer months bring a spectacular display as Willowherb bursts into bloom, with its flowering season extending from June through September. During this period, the plant showcases its distinctive purple-pink flowers, which reach their peak abundance during July and August, creating vibrant patches of color in the landscape.
The flowering season represents a significant phase in the plant's life cycle, characterized by the emergence of large, showy blooms featuring four deeply notched petals measuring 10-16mm in length. These impressive flowers appear along robust stems that can tower up to 2 meters high, making the plant a dominant presence in its habitat.
The blooming period serves as an essential resource for local biodiversity, attracting numerous pollinators including various bee species and other beneficial insects. As the flowering season progresses toward autumn, the plant shifts to seed production, developing countless tiny seeds equipped with downy attachments.
These fluffy seeds rely on wind dispersal mechanisms, allowing the species to colonize new areas effectively and maintain its continued survival across different environments.
Growing Requirements

Great Willowherb demonstrates remarkable adaptability in its growing requirements, flourishing in both full sun and partial shade while establishing robust colonies in various light conditions.
The plant shows a strong preference for moisture-rich, nutrient-dense soils, particularly in disturbed areas where it can spread through its extensive rhizome network and wind-dispersed seeds.
These hardy perennials thrive in temperatures typical of temperate zones, with their substantial growth period occurring during the warm months when they can reach their impressive height of up to 2 meters.
Light
Seeking abundant sunlight, Great Willowherb flourishes best in full sun to partial shade conditions, where it can maximize its growth and flowering potential. This adaptable plant demonstrates remarkable versatility in its light requirements, though it shows marked preference for well-illuminated environments that support its vigorous growth patterns.
In natural settings, Great Willowherb strategically positions itself in locations where light penetration is ideal, particularly in disturbed areas like riverbanks and drainage ditches. While the plant can tolerate varying degrees of shade, its most robust growth and prolific flowering occur in spaces with direct sunlight exposure.
The species' evolutionary adaptation to light availability is evident in its flowering period, which coincides with the longest days of summer from June through September. This timing guarantees maximum light exposure during critical reproductive phases, enhancing the plant's success in seed production and dispersal.
The relationship between light availability and the plant's moisture requirements creates an intricate balance, as it typically establishes itself in sunny, wet habitats where these conditions converge to support its flourishing growth.
Soil
While light requirements shape the plant's growth patterns, soil conditions play an equally important role in determining where Great Willowherb establishes itself. This adaptable species demonstrates a marked preference for moist soils that maintain consistent dampness throughout its growing cycle.
The plant's success largely depends on nutrient-rich environments, where it can access the essential elements needed for robust growth and reproduction. Like a moisture-loving sentinel, Great Willowherb positions itself strategically along wetland margins, ditches, and riverbanks where water availability remains dependable.
Proper soil drainage proves critical to its survival; while the plant thrives in wet conditions, it can struggle in waterlogged situations where roots might suffer from oxygen deprivation.
This versatile species has developed remarkable adaptability to various soil compositions, though it clearly favors substrates that strike an ideal balance between moisture retention and drainage.
Through its extensive network of rhizomes, Great Willowherb can effectively colonize areas where soil conditions meet its preferences, creating dense stands in locations that provide the perfect combination of moisture, nutrients, and drainage characteristics.
Water
Water requirements for Willowherb align perfectly with its native habitat preferences in wetlands and riverbanks. The plant demonstrates remarkable adaptability to various moisture conditions, thriving particularly well in consistently moist soils that characterize its natural environments.
Its robust root system has evolved to handle waterlogged conditions, allowing it to flourish in areas where standing water is common.
In terms of specific moisture needs, Great Willowherb exhibits exceptional tolerance for wet habitats, successfully establishing itself in locations ranging from marshlands to water-filled ditches.
The plant's adaptability enables it to colonize areas up to 2,500 metres in elevation, provided adequate moisture levels are maintained.
During its essential flowering period from June through September, consistent water availability plays a critical role in supporting its vigorous growth and reproduction.
The species' spreading rhizomes serve as efficient water-gathering networks, enabling the plant to maximize moisture uptake in its preferred damp environments.
This specialized water management system contributes considerably to its reputation as an aggressive colonizer in suitable moisture-rich locations.
Temperature
Temperature plays a fundamental role in Great Willowherb's growth cycle, complementing its moisture requirements. The plant thrives within a specific temperature range of 15°C to 25°C (59°F to 77°F), which provides ideal growth conditions for its development and flowering processes.
This resilient species demonstrates remarkable adaptability across diverse climatic conditions, particularly in moist habitats where cooler temperatures prevail. Great Willowherb's tolerance allows it to establish successful populations at elevations reaching 2,500 metres above sea level, where temperatures typically run cooler than lowland areas.
During its crucial flowering period from June to September, the plant capitalizes on warm summer temperatures to support successful pollination and seed production.
While Great Willowherb exhibits considerable environmental flexibility, extreme temperatures can impact its health. Prolonged frost exposure or excessive heat waves may compromise the plant's well-being and reproductive capabilities, acting as natural limiters to its geographic distribution.
This temperature sensitivity explains its widespread presence across temperate regions of North Africa, Europe, and Asia, where moderate climate conditions support its persistent growth.
Pollinator Criteria
Great Willowherb's vibrant rose-purple flowers serve as powerful attractants for a wide spectrum of pollinators, including bees, butterflies, and various beneficial insects.
The plant's open, notched petals create an accessible landing platform, allowing these visitors to efficiently collect nectar and transfer pollen between flowers throughout the summer months.
Its specialized glandular trichomes, containing flavonoid compounds, enhance pollinator attraction while simultaneously protecting the plant from unwanted herbivores, demonstrating a remarkable balance between invitation and defense.
Attracted Pollinators
Pollinators flock to the large purple-pink flowers of Great Willowherb throughout its summer blooming period from June to September. The plant's generalized pollination syndrome guarantees that a diverse array of insects can access its nectar and pollen resources effectively, making it a valuable food source in various ecosystems.
Among the most frequent visitors are bees and butterflies, which are particularly drawn to the flower's accessible structure and vibrant coloration. The elephant hawkmoth (Deilephila elpenor) maintains a special relationship with the plant, depending on both its flowers and foliage for sustenance throughout different stages of its life cycle. This specialized connection highlights the plant's ecological significance in supporting specific insect populations.
The presence of glandular trichomes on the plant's surface adds another layer of attraction for potential pollinators. These microscopic structures release chemical signals that may influence insect behavior, effectively serving as natural beacons that guide pollinators to the flowers.
This sophisticated chemical signaling system, combined with the plant's visual appeal, creates an efficient pollination strategy that benefits both the plant and its insect visitors.
Pollination Method
The design of Great Willowherb's flowers reflects its highly effective generalist pollination strategy. The plant's notable features include four distinctly notched petals, measuring 10-16mm in length, which serve as convenient landing platforms for diverse pollinating insects. These structural adaptations, combined with the flowers' vibrant coloration, create an inviting environment for multiple pollinator species.
The plant's sophisticated pollination mechanism relies on both physical and chemical attractants. Glandular trichomes across the plant's surface produce specialized flavonoid compounds, which not only attract pollinators but also contribute to the plant's defense systems.
The extended blooming period, spanning from June through September, strategically aligns with peak pollinator activity seasons, maximizing reproductive success. This timing guarantees ideal conditions for cross-pollination, as various insects transfer pollen between flowers while foraging.
Following successful pollination, the plant develops seeds with distinctive fluffy attachments, enabling wind-based dispersal mechanisms that contribute to the species' colonization success. This dual approach to reproduction – efficient pollination followed by effective seed dispersal – demonstrates the plant's evolutionary adaptation to guarantee species survival.
Care & Maintenance

Great Willowherb establishes itself readily in moist, nutrient-rich soils where sunlight penetrates through partial shade or open areas.
Regular monitoring and maintenance, including strategic mowing before seed development and hand-pulling of unwanted growth, help prevent this vigorous plant from overwhelming neighboring species.
While it's compatible with other moisture-loving plants, gardeners should pair it thoughtfully with robust companions like Joe-Pye weed or meadowsweet that can withstand its competitive nature.
Planting Tips
Planting and maintaining Great Willowherb requires attention to its preferred growing conditions and spreading habits. When selecting a planting location, focus on areas with moist soils that receive full sun to partial shade, particularly near water features or in naturally damp areas of the garden.
For ideal healthy growth, prepare the planting site by ensuring proper drainage while maintaining consistent soil moisture levels. While Great Willowherb adapts well to various soil types, incorporating organic matter can enhance water retention and nutrient availability.
Spacing between plants should be approximately 2-3 feet to accommodate their eventual spread through rhizomes.
To support local biodiversity, consider collecting seeds from naturally occurring populations in your area, as these plants will be better adapted to regional conditions. When establishing new plants, it's essential to monitor their spreading tendency, particularly in the first growing season.
Installing root barriers or planting in contained areas can help manage their vigorous growth habits. Water newly planted specimens regularly until they're established, typically within 4-6 weeks of planting.
Ongoing Care
Maintaining Great Willowherb requires vigilant monitoring and regular intervention to prevent its aggressive spread in gardens and natural areas. Routine inspections help identify potential problems early, allowing gardeners to implement control measures before the plant establishes dense colonies that threaten native plants.
Hand-digging serves as the primary control method for small infestations, with careful attention paid to complete rhizome removal. For larger areas, strategic mowing before seed formation effectively reduces the plant's colonization potential, though timing is essential for ideal results.
When chemical control becomes necessary, consulting the PNW Weed Management Handbook guarantees appropriate herbicide selection and application methods.
Moisture management plays a fundamental role in ongoing care, as Great Willowherb thrives in wet conditions that can give it a competitive advantage. Balancing soil moisture helps create conditions that support diverse native plant communities while discouraging willowherb dominance.
Regular monitoring of soil conditions, combined with targeted control measures, maintains ecological balance and prevents this vigorous plant from overwhelming its neighboring species.
Suggested Companions
Successful companion planting with Great Willowherb depends on selecting moisture-loving species that can thrive alongside its vigorous growth habits. Marsh Marigold and Joe-Pye Weed make particularly suitable companions, as they share similar requirements for moist, well-drained soil and light conditions.
When planning a wetland garden arrangement, proper spacing becomes essential to prevent Great Willowherb from dominating its neighbors. The plant's tendency to form dense colonies necessitates strategic placement, allowing each species adequate room for development.
Integrating ground covers like Creeping Jenny can create an effective understory that suppresses unwanted vegetation while adding visual interest to the planting scheme.
Regular maintenance plays an important role in maintaining harmony among these moisture-loving plants. Deadheading spent blooms not only extends the flowering period but also prevents aggressive self-seeding that could disturb the balance of the companion planting arrangement.
This careful attention to maintenance guarantees that Great Willowherb remains a cooperative member of the wetland garden community rather than an overwhelming presence, allowing all species to contribute their unique characteristics to the overall display.
Common Issues
While the Great Willowherb doesn't suffer from many typical garden pests or diseases, its aggressive growth patterns can lead to it becoming the pest itself by outcompeting beneficial native species.
The plant's robust nature and extensive root system make it particularly challenging to control once established, requiring vigilant monitoring and prompt action when spotted in unwanted areas.
Both mechanical removal methods and carefully selected herbicides can help manage infestations, though success often depends on catching the problem early and maintaining consistent control efforts.
Pests/Diseases
Great Willowherb exhibits remarkable resilience against most pests and diseases, making it a naturally robust plant species. While it generally maintains strong defenses against common garden afflictions, certain pests like aphids can occasionally colonize the plant, potentially causing leaf distortion and stunted growth patterns.
However, these infestations rarely pose a significant threat to the plant's overall health and survival.
In particularly humid conditions, the plant may develop powdery mildew, a fungal infection that manifests as a white, powder-like coating on the foliage. While this condition might affect the plant's aesthetic appeal, it typically doesn't compromise its structural integrity or long-term viability.
The most substantial threat to Great Willowherb's health comes from root rot, which can develop when the plant is subjected to waterlogged soil conditions. This underscores the importance of proper drainage in its growing environment, particularly in cultivated settings.
Regular monitoring for signs of stress or disease can help maintain the plant's vigor, though its natural hardiness usually prevails against most environmental challenges.
Solutions
Managing common issues with Great Willowherb requires a systematic approach tailored to the scale of the problem. For small infestations, hand digging proves particularly effective, provided gardeners meticulously remove all rhizomes to prevent the plant's stubborn tendency to regenerate from remaining root fragments.
When dealing with larger populations, a combination of strategic mowing and herbicide application often yields the best results. The key is to implement control measures before the plant produces its windborne seeds, which can rapidly colonize new areas and establish persistent colonies.
Professional guidance from local noxious weed coordinators can help determine the most appropriate herbicide solutions for specific situations.
Regardless of the chosen method, consistent monitoring remains essential for long-term success. Like many invasive species, Great Willowherb demonstrates remarkable resilience and can quickly reestablish itself if control efforts aren't maintained.
Mechanical control through regular mowing, combined with targeted spot treatments of emerging plants, creates an effective defense against this persistent perennial. The goal is to gradually deplete the plant's energy reserves while preventing new seed production.
How Does Meadow Thistle Compare to Great Willowherb in Appearance and Habitat?
Meadow thistle plant thrives in wet meadows and grasslands, showcasing slender stems and purple flower heads. In contrast, great willowherb grows in damp areas with vibrant pink blooms and lance-shaped leaves. Although both prefer moist habitats, their distinct flowers and foliage make the meadow thistle plant instantly recognizable beside the bold willowherb.
Summary

This perennial flowering plant grows up to 2 meters tall and thrives in wetland environments across Europe, Asia, and North Africa. Great Willowherb's distinctive features include its robust, hairy stems and sharply toothed lanceolate leaves, which contribute to its commanding presence in marshy habitats and riverside locations.
The plant's large purple-pink flowers, bearing four notched petals, bloom during the summer months of July and August, creating a vibrant display that attracts numerous pollinators. While it's valued for supporting local pollinator populations, its aggressive growth patterns have led to concerns about ecological impact. The Washington State Department has classified it as a noxious weed due to its ability to form dense stands that can overwhelm native vegetation.
Great Willowherb's success in colonizing new territories stems from its sophisticated reproductive strategies, including wind-dispersed seeds equipped with downy fibers.
The plant's defensive capabilities are enhanced by glandular trichomes, which serve both protective and signaling functions, demonstrating its evolutionary adaptations for survival in diverse environments.